Research Offer

IROS is a full service market research agency. We offer a comprehensive range of services including Desk research, B2B, Healthcare and Ad Hoc consumer research. Our expertise spans both qualitative and quantitative techniques and we offer:

Desk Research

Idea Generation

Packaging Evaluation/ Shelf Stand-Out

Advertising Recall Studies

Usage & Attitude Studies

Concept Evaluation

Communication Pre-testing

Post-Ad Tracking

Market & Consumer Segmentation

Concept Screening

Concept- Product Assessment

Brand Health Assessment

Needs Assessment

Product Testing

Pricing Research

In-Store Shopper Evaluation

Need-gap Analysis

Advertising Development

Full Mix Evaluation

Retailer/ Dealer Studies

Ethnography Studies

Customer Satisfaction

Mystery Shopping

At IROS, we have the expertise to offer our clients customized solutions that meet their marketing information needs. Yet, we are flexible enough to recognize that sometimes clients prefer their own globally validated methodologies. We are happy to simply offer these clients our field management & data processing services and work with them using the methodologies of their choice.