IROS is a full service market research agency. We offer a comprehensive range of services including Desk research, B2B, Healthcare and Ad Hoc consumer research. Our expertise spans both qualitative and quantitative techniques and we offer: Desk Research Idea Generation Packaging Evaluation/ Shelf Stand-Out Advertising Recall Studies Usage & Attitude Studies Concept Evaluation Communication Pre-testing Post-Ad Tracking Market & Consumer Segmentation Concept Screening Concept- Product Assessment Brand Health Assessment Needs Assessment Product Testing Pricing Research In-Store Shopper Evaluation Need-gap Analysis Advertising Development Full Mix Evaluation Retailer/ Dealer Studies Ethnography Studies     Customer Satisfaction       Mystery Shopping At IROS, we have the expertise to offer our clients customized solutions that meet their marketing information needs. Yet, we are flexible enough to recognize that sometimes clients prefer their own globally validated methodologies. We are happy to simply offer these clients our field management & data processing services and work with them using the methodologies of their choice.